Hi, just wanted to weigh in as administrator and curator of the MOMList.
I notice a newer mom is on the established list and a mom that's older is on the new mom list.
Xsinx covered most of it (thanks!), but I'll just add a few things. When a MOM first joins the community, they are automatically added to our New MOM section. From there, they need
8 reviews from trusted members, as well as 8 weeks of experience in the community. I ask that they contact me once they've received their 8 reviews so I can update their status. Sometimes, a new MOM gets 8 reviews very quickly and gets Established rank 8 weeks later (as fast as possible). Other new MOMs will gain reviews more slowly, and may take up to 6 months to receive 8 reviews. Alternatively, they may not think to reach out to ask for the promotion, so they stay in New MOM status for longer than needed.
If you would like to help a New MOM get Established, you can do one of two things. You can 1) write reviews for them to get them their 8 needed reviews or 2) if they've received 8 reviews, feel free to reach out to an admin to suggest a promotion for them. Unfortunately, like Sin said, we can't constantly be checking every New MOM, so we have to wait for either them or a user to reach out.
Also, a mom that is out of business now is on the new mom list.
Which MOM? We have an "out of business" section at the bottom of the list, and we put the MOMs there as soon as we are made aware. I'll put them there immediately. By reporting this to an admin, you are directly contributing to the improvement of the list. The best thing you can do is let me know anytime you notice a flaw, and I will fix it.
Hope this helps, and don't hesitate if you have any other questions.